Measurement
Customer data platform costs: UK regional labour rates
Customer data platform costs in the UK, with advertised salary bands and contractor day rates for CDP roles in London, Manchester and Edinburgh.
Section
Measurement
Measurement
Attribution methods for customer data platforms and when to withhold causal claims
Attribution methods for customer data platforms, covering declared, deterministic, modelled, matched and experimental routes and when to withhold causal claims.
Measurement
Screening customer data platform benchmark claims before you trust a number
Screen CDP benchmark claims through a reproducible protocol for population, identity rules, denominators, uncertainty and funding, with no invented England result.
Measurement
Customer data platforms key metrics: defining one objection metric
Customer data platforms key metrics for one England journey: a renewal objection metric defined field by field, edge cases counted, threshold left blank.
Measurement
Measuring one customer data journey without pretending correlation is cause
Measure one England customer-data journey with precise event definitions, visible identity uncertainty, correction states and a clear boundary around causality.
Measurement
Three customer data platforms measurement mistakes that overstate a result
Customer data platforms measurement mistakes that overstate a result: a rising match rate, supplier credit called cause and totals counted twice.
Measurement
What a customer data platform reporting dashboard should show about evidence health and corrections
A blank customer data platform dashboard that leads with evidence health, covering freshness, identity exceptions, corrections, definitions and decision rows.