Audience research
Using ONS and Companies House records to research UK customer data platform buyers
Use ONS UK Business: Activity, Size and Location and Companies House records to size UK customer data platform buyers and screen named firms.
Section
Audience research
Audience research
Leeds and Sheffield customer data platform work in finance, health and manufacturing
Customer data platform work in Leeds and Sheffield spans building societies, NHS trusts and manufacturers, all constrained by UK consent rules.
Audience research
Customer data platform teams in North West England: roles and governance
What customer data platform teams in North West England look like: named employers, typical team roles, segmentation work and ICO governance duties.
Audience research
How to research customer data platform buyers in England without manufacturing a persona
Plan ethical CDP audience research in England by defining buyer roles, participant populations, evidence, permissions, analysis and stop rules.
Audience research
Customer data platforms buyer personas: research method
A research method for customer data platforms buyer personas, using role hypotheses, traceable evidence cards and UK data-protection safeguards.
Audience research
Customer data platforms competitor research: source rules
A source-led method for customer data platforms competitor research: define the CDP job, separate source types, record unknowns and set stop rules.
Audience research
Customer data platform interviews: what to say on consent and at close
Customer data platform interviews in England: the consent statement, accessible participation, UK GDPR note handling and a close with no marketing permission.