Rules and ethics
An ICO review routine for audience management
A practical audience management routine for reviewing ICO material and turning compliance themes into consent, retention, deletion and transparency checks.
Topic
uk gdpr
Rules and ethics
How UK GDPR and PECR consent rules shape customer data platform audiences
A customer data platform in the UK must match lawful basis choices to UK GDPR consent, PECR soft opt-in limits and Data Protection Act 2018 duties.
Rules and ethics
Belfast customer data platform: compliance and transfers
A guide to customer data platform compliance in Belfast, covering UK GDPR, Dublin supplier transfers, regulator roles and Northern Ireland's legal context.
Rules and ethics
How to audit a customer data platform's consent trail before renewal
A page-by-page checklist to test what a customer data platform really records for consent, with UK GDPR and PECR evidence checks before renewal.
Tools and providers
Customer data platform vs warehouse: which to choose?
Customer data platform and warehouse roles, product examples, UK cloud regions and UK GDPR checks to help UK businesses decide whether they need one or both.
Tools and providers
CDP vs DMP: a UK guide to the trade-offs
CDP vs DMP for UK marketers: compare first-party profiles with advertising segments, weigh the trade-offs and use a five-step decision sequence.
Operations
Customer data platform migration UK: how to avoid data loss
A practical customer data platform migration UK guide: sequence the move off a legacy CRM or DMP, keep a rollback point and stay inside UK data rules.
Rules and ethics
Customer data quality CDP UK: how to clean before implementation
Customer data quality work in a UK CDP: the accuracy duty under UK GDPR, the five pre-build checks and the order to run deduplication and survivorship rules.
Rules and ethics
Identity resolution: a UK privacy review guide
A UK privacy review guide to identity resolution in customer data platforms, covering UK GDPR and PECR, lawful bases, match rules and merge records.