Foundations
5 customer data platform use cases for UK marketing teams
Five customer data platform use cases for UK teams: loyalty card data, weather-driven offers, high street events, click-and-collect and consent-led reactivation.
Topic
loyalty data
Tools and providers
What to look for in a customer data platform for UK retail
A UK retail buyer's guide to customer data platform selection: loyalty, ecommerce and till data, identity match rates and the evidence to request.