Operations
Customer data platform migration UK: how to avoid data loss
A practical customer data platform migration UK guide: sequence the move off a legacy CRM or DMP, keep a rollback point and stay inside UK data rules.
Topic
identity resolution
Rules and ethics
Identity resolution: a UK privacy review guide
A UK privacy review guide to identity resolution in customer data platforms, covering UK GDPR and PECR, lawful bases, match rules and merge records.
Tools and providers
What to look for in a customer data platform for UK retail
A UK retail buyer's guide to customer data platform selection: loyalty, ecommerce and till data, identity match rates and the evidence to request.