Operations
Customer data platform migration UK: how to avoid data loss
A practical customer data platform migration UK guide: sequence the move off a legacy CRM or DMP, keep a rollback point and stay inside UK data rules.
Topic
data quality
Rules and ethics
Customer data quality CDP UK: how to clean before implementation
Customer data quality work in a UK CDP: the accuracy duty under UK GDPR, the five pre-build checks and the order to run deduplication and survivorship rules.