Rules and ethics
Post-Brexit data transfers for UK customer data platform buyers
Customer data platform buyers in the UK must verify UK adequacy decisions, the international data transfer agreement and EU vendor clauses before signing.
Topic
customer data platform
Audience research
Leeds and Sheffield customer data platform work in finance, health and manufacturing
Customer data platform work in Leeds and Sheffield spans building societies, NHS trusts and manufacturers, all constrained by UK consent rules.
Rules and ethics
How UK GDPR and PECR consent rules shape customer data platform audiences
A customer data platform in the UK must match lawful basis choices to UK GDPR consent, PECR soft opt-in limits and Data Protection Act 2018 duties.
Rules and ethics
Belfast customer data platform: compliance and transfers
A guide to customer data platform compliance in Belfast, covering UK GDPR, Dublin supplier transfers, regulator roles and Northern Ireland's legal context.
Costs and pricing
Customer data platforms for small UK businesses: a shortlist with VAT, hosting and support checks
A shortlist of named customer data platforms for small UK businesses, covering VAT treatment, hosting locations, support hours and a five-step shortlisting sequence.
Tools and providers
Customer data platform vs warehouse: which to choose?
Customer data platform and warehouse roles, product examples, UK cloud regions and UK GDPR checks to help UK businesses decide whether they need one or both.
Rules and ethics
Customer data platform for UK financial services: key considerations
How UK financial services firms should approach a customer data platform: FCA expectations, AML and KYC data separation, open banking consent and vendor questions.
Operations
Customer data platform migration UK: how to avoid data loss
A practical customer data platform migration UK guide: sequence the move off a legacy CRM or DMP, keep a rollback point and stay inside UK data rules.
Foundations
5 customer data platform use cases for UK marketing teams
Five customer data platform use cases for UK teams: loyalty card data, weather-driven offers, high street events, click-and-collect and consent-led reactivation.
Rules and ethics
Identity resolution: a UK privacy review guide
A UK privacy review guide to identity resolution in customer data platforms, covering UK GDPR and PECR, lawful bases, match rules and merge records.
Tools and providers
What to look for in a customer data platform for UK retail
A UK retail buyer's guide to customer data platform selection: loyalty, ecommerce and till data, identity match rates and the evidence to request.